THE PRODUCTION

Initial Ideas

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Primary & Secondary Research

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Proposal

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Initial Skills

My initial skills in this process were:

  • I knew how to edit on Adobe Premiere Pro
  • I knew how to use the camera/equipment and how tofilm
  • I knew what to do for the pre-production
  • I knew how to get in contact with clients

Target Audience

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Production Schedule

Monday 8th – Friday 12th October 2012 – I have made a start on my research, budget and schedule.

October 2012 – December 2012 – I completed all my paperwork.

Friday 11th January 2013 – I went to BCFC to see the location for filming and took pictures for the recce/risk assessment – 10am-12pm

Monday 14th January 2013 – I pitched my idea for my final major project

Tuesday 15th January 2013 – I met with CEO of BeLF and ran through my ideas with him and got feedback of ideas.

Wednesday 23rd January 2013 – I planned my ideas for the video and started on my pre-production.

Tuesday 12th February 2013 – edited a short piece of video for  my final major project

Thursday 14th February 2013 – BCFC – BeLF Conference Filming – 8am – 4pm

Monday 11th March 2013 – St Columba School – Filming – 10am – 12pm

Tuesday 12th March 2013 – BOA – Interview Filming – 10am – 11am

Wednesday 13th March 2013 – imported all my footage and started to cut clips and choose what parts I wanted

Thursday 14th March 2013 – Friday 17th May 2013 – edited my FMP

Monday 20th May 2013 – edited my FMP and did paper work

Tuesday 21st May 2013 – edited and created BeLF titles and quotes on Adobe After Effects

Wednesday 22nd May 2013 – edited my FMP and did blog work

Thursday 23rd May 2013 – edited FMP and got it finished and exported. I filled in some more paper work too.

Production Team

Me – Director, Editor & Camera

Katie-Ted Lowe – Camera & Sound

Zina Brown – Camera & Sound

Budget & Requirements

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Requirements:

Filming – Conference – 14th Feb

Birmingham City Football Club

2x Nikon D3100

2x Tripod

2x 32gb SD Card

1 Dictaphone

Filming – School – 11th March

St Columba School

1 Nikon D3100

2x Tripod

1 JVC Camera

2x 32gb SD card

Filming – Interview – 12th March

BOA TV Studio

1 Nikon D3100

1 Tripod

1 SD Card

Script

Intro: Throughout Birmingham, there are many students that strive to be the best they can, having the latest access in technology could be the extra stepping-stone they need. Birmingham e-Learning Foundation, also knows as BeLF, is the only charity in the city that is dedicated to providing students with technology, for use at School and at home. As a charity, they rely on contributions from schools, parents, volunteers and sponsors. Continue to watch this video to see some of the impacts that BeLF has hand on the young people of this city.

Interview Script

CEO:

Could you tell us a bit about BeLF?

What’s your role within BeLF?

Why was BeLF started?

How do you think it’s been beneficial for the schools/students?

What’s the biggest difference you’ve seen made to children’s lives?

What do you hope BeLF will achieve in the next 10 years?

Teacher:

How has BeLF helped the School?

What would be different if BeLF hadn’t of been part of the School?

What has been the biggest impact that BeLF has had on the School? (improvements)

How much has BeLF helped?

Students:

How has BeLF providing the iPads helped you?

Do you enjoy using the iPads?

What’s the best part?

Contingency Plan

If my FMP for BeLF fell through I would have either used video clips and images that BeLF already had without doing any other footage or I would have changed my brief and worked for Chamber of Commerce and created a whole new video for them.

Risk Assessment

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Picture 42 Picture 43 Picture 44

 

Shot List

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BOA TV Studio                 | Close-up shot                  | Side shot of interviewee

Storyboard – Title Sequence

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Storyboard

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Credits

Aemelia Taylor – Director, Producer, Camera person, Editor

Zina Brown – Camera person & sound

Katie-Ted Lowe – Camera person & sound

Permissions & Consent

Shooting Schedule

Thursday 14th February 2013 – Birmingham City Football Club – 8am-4pm

Monday 11th March 2013 – St Columba’s School – 10am-12pm

Tuesday 12th March 2013 – BOA TV Studio – 10am – 11am

Call Sheet

Contacts

Ian McCall – CEO of BeLF

Ruth Garner – Chair of BeLF

Bren Taylor – Head of Birmingham CLC Service

Andy Smyllie – Headteacher at St Columba’s Catholic Primary School

Production

Shot Log

Post-Production/Editing

https://www.youtube.com/watch?v=Kax1-YVhVto

Evaluation

I am very relieved to have finished this unit; it has been a long process in which I have learnt a lot from.  The didn’t expect to find some parts of it as hard as I did but I am glad I got through it while being happy with the result.

Throughout the process from pre-post production, there are two things I am the most proud of. The first, being that I didn’t use the Chamber of Commerce as my client. Although in essence I still would have been doing my research and everything else the same, I am proud that I went off my own back to find another business to create a promotional video for. The second thing that I am most proud of has been the editing process, it definitely hasn’t always been easy and has tested my patience a lot of times (especially when waiting for clips to render) but I’m happy with the way it turned out and I feel like it looks professional.

The main thing that I would say I am least proud of, would be my time management within the whole of the project. I didn’t start filming until February and I think I could have started a lot earlier and could have had my filming finished by February, allowing me more time to edit. When I had finally finished my filming, I should have started editing straight away, however due to technical difficulties and other obstructions, I didn’t and I feel if I had allowed more time for me to edit, I could have got even more feedback to improve my work further.

My pre-production helped a lot with my work, it allowed me to know who I was basing my video on (target audience), who my competitors were, whether it was a good subject to focus on and create a video on (I found news articles to support this) and also what Schools were involved with the company so I knew who I could contact.

I learnt a lot about myself during the process. I learnt that I should always use my time wisely and effectively so that I can get as much feedback throughout the project as possible to make my work the best it can be.  However, I am proud of myself that even when I was having technical difficulties and problems with my work, that I continued with it and resolved the problems as quick as I could.

I learnt a lot about editing while I was making the video. I already knew quite a bit on how to edit, but I learnt so much more during this process. I learnt how to use Adobe After Effects a lot more than I could before, as well as some tips on how to make my video as professional-looking as possible in Adobe Premiere Pro. The skills I have learnt during this process, in mainly the post-production, but also in other aspects will definitely help me with work in the future – I also aim to continue learning more of the software to help even further.

If I did this unit again, I would definitely plan my filming and time management a lot better. Ideally, I would have met my client, got my brief and done all my pre-production and planning thoroughly by January. I would have then got all my filming done between January and February, allowing me to edit from then onwards.

Overall, I am happy with the way my video turned out. Although I definitely would have done stuff differently and more effectively, given the chance, I am proud of the final result. The feedback that I have been given from my client is all very positive which I am very happy with.

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