Media Industry


BBC stands for: British Broadcast Corporation

BBC Radio One is a popular radio station that broadcasts across the world but their main target audience is the UK. After 7.00pm they broadcast alternative genres such as: Electronic Dance, Hip-hop and Rock. They also provide the audience with interviews from various celebrities/upcoming artists etc. Radio One is aimed at 15-29 year olds. However, the average listener age is 33. Not only can you listen to Radio One on the radio, but you can also access it via the internet worldwide, Sky, Virgin and even on Free-view. Radio One has many different hosts for different shows aired. Fearne Cotton, Chris Moyles, Scott Mills, Reggie Yates and Zane Lowe are some of the most well-known hosts. The genres that are aired on Radio One mainly before 7.00pm are chart hits and popular songs. Some of the shows included are: The Request Show, The Official Chart update, The Official Chart, Live Lounge and various breakfast shows. As well as music, Radio One provide a slot during every show to announce news.

BBC News has various news channels which are specific to the world, for example: BBC world, BBC UK, BBC England, BBC N.Ireland,  BBC Scotland and BBC Wales.  As well as this, BBC news are specific to certain topics such as: BBC Business, BBC Politics, BBC Health, BBC Education, BBC Sci/Environment, BBC Technology and BBC Entertainments & Arts and the BBC news is also unbiased. Not only does the BBC broadcast on television but you can catch up the news on the internet, and they also have many other services, such as having updates to your phone. On the BBC news website they also show news stories that may not have been show on the TV show, or local stories.  Another feature that the BBC news website has is an online magazine.

BBC Three  is a TV channel which is aimed to young adults, aged range from 16-24. The main overall genre of programmes that BBC Three show on their channel is alternative, and they also aim to broadcast programmes that you may not see on any other TV channel. BBC Three’s motto aims to sum up the channel, suggesting that they are:

 ‘Never afraid to try new stuff, we’re fearless’

Other types of genres they show on BBC three include: Comedy, Drama, Entertainment, Factual, Religion and Ethics, Leaning, Music, News and Sport. A difference that BBC Three has to many other channels is that they don’t broadcast programmes until 7.00pm and they finish broadcasting at 5:00am and therefore there are no shows broadcasting between 5:00am-7:00pm. Some of the programmes that are shown on BBC three include: Don’t Tell the Bride, Snog Marry Avoid, Angry Boys, Hotter than my Daughter and American Dad.

CBBC is a kids channel that is aimed for kids aged 14 and under. CBBC broadcasts 12 hours a day which is available to the whole of the UK from 7am to 7pm. It is broadcasted at these times because it’s the time before children go to school and then until the main time that children go to bed.  Some of the programmes that are shown on CBBC are: Arthur, Blue Peter, Beat the Boss, Chucklevision, Dani’s House, Dick and Dom, M.I.High, Prank Patrol, Raven and many more. As well as the CBBC TV channel there is also a CBBC website where kids can interactive online and also play games which are related to the shows that are played on CBBC.

BBC iPlayer is an online resource for viewers to watch/catch up on programmes that they may have missed throughout the week.  The shows that are on BBC iplayer are only shown for a certain amount of time.  As well as catching up on TV programmes, you can also listen to any radio broadcasts that you also may have missed.

Richard Branson – Owner of Virgin Group

Richard Branson was born in 1950, he went to Stowe School where he set up a Student Magazine at the age of 16. In 1970 he founded Virgin, which started off as small mail order recorded retailer. After that, Richard Branson opened a record shop which was located on Oxford Street, London. In 1972 he built a recording studio, and a few years later his music company signed the band ‘Sex Pistols’. He then went on to sign many other household names in the music industry such as ‘The Rolling Stones’ and ‘Culture Club’. The business became bigger and eventually became ‘Virgin Music’, one of the top six record companies in the world.  Over the years Virgin has gone on to create 200 companies in over 30 countries which led them as a company to become a worldwide name. These companies do not just focus on music, but they have extended the company into other areas such as: Leisure, Travel, Tourism, Mobile, Broadband, TV, Radio, Music Festivals, Finance and Health.

In early 2007, Richard Branson announced the Virgin Earth Challenge which was a $25 million prize. In July 2007, Branson had the opportunity to join many influential people from around the world such as: Nelson Mandela, Graca Machel, Desmond Tutu etc, which was to announce the formation of ‘The Elders’.

Richard Branson and Rupert Murdoch had conflict over the power of ITN. Richard Branson thought that if Rupert Murdoch was to own ITN as well, that he would be too powerful as he was already owning many companies at that time. Richard Branson stopped Rupert Murdoch from owning ITN by going to the government about it.

To this day, Richard Branson owns several business ventures which include:

Beverages -Virgin Cola and Virgin Vodka
Airlines – Virgin Atlantic
Trains -Virgin Trains
Internet – Virgin Broadband
Cable TV-Virgin Media
Music-Virgin Records and Virgin Megastore
Radio- Virgin Radio (in different countries such as: Virgin Radio Asia etc.)
Books- Virgin Books
Mobile Phones -Virgin Mobile

& many more!

Rupert Murdoch

Rupert Murdoch is a business magnate. He is the founder, chairman and CEO of News Corporation (the world’s second largest media conglomerate). He is the 38th richest person in the US and the 117th richest person in the world, with a net worth of $7.6 billion.

Rupert Murdoch recently gained a lot of interest from the press in July, when he faced allegations that his companies had been regularly hacking the phones of celebrities, royalty and public citizens. News of the World, a british tabloid, shut down earlier this year due to all the allegations and accusations that had been made.

Spike Jonze

Spike Jonze is an American producer, director and actor. His most famous work is his collaborations with American screenwriter, producer, and director Charlie Kaufman. In 1999 the film ‘Being John Malcovich’ gave  him an Academy Award for Best Director nomination. Spike Jonze is also famous for his music video collaborations and just some of the artists that he has worked with include Weezer, Beastie Boys and Björk. He has also co-founded Directors Label with Chris Cunningham and Michel Gondry.

He was the director of the music video of the well-known hit ‘It’s Oh So Quiet’ by Björk

Chris Cunningham

Chris Cunningham is an English music video film director and video artist. One of his most famous pieces of work is Björk’s “All is Full of Love” music video which won multiple awards including an MTV music video award for ‘Breakthrough Video’ and was also nominated for a Grammy for ‘Best Short Form Music Video’. The music video was also the first ever to win a ‘Gold Pencil’ at the D&AD Awards. Chris Cunningham has also directed some commercials for famous companies including Gucci, PlayStation, Nissan and Orange.

Chris Cunningham directed Madonna’s ‘Frozen’ music video, which became an international hit and also won the award for ‘Best Special Effects’ at the MTV Music Video Awards 1998.

Michel Gondry

Michel Gondry  is an Academy Award winning filmmaker, including being a commercial director, music video director and a screenwriter. What makes him different/abstract to many others, is his inventive visual style and manipulation of mise en scene. He has also created music videos for artists such as Paul McCartney, Kylie Minogue, and similarly to Spike Jonze, Björk. He’s also produced famous advertisements for companies such as Nike, GAP, Coca-Cola and Fiat.

Michel Gondry directed the music video for the well-known song ‘Mad World’ by Gary Jules

Making Media


Background research

Get to know your main character

Ask lots of questions

What’s the key story?

Write a shooting script

Shot sizes

Film different shot sizes

Shoot high and low angle shots

Record a minimum of 10 seconds


Keep the camera steady


Cut your best shots together

Log your rushes

Make notes about your interviews

First Cut

Structure your film on paper

Edit together your interview clips

Cut down and re-order

Edit your pictures to go with the audio

Music Video:

Planning the shoot

Get to know the music

Come up with visual ideas

Great looking pictures

Find a good location

Film the whole song in close-up and wide shot
Try simple pans on your tripod

Creative Techniques

Track using a wheelchair

Film yourself at “arm’s length” for a variety of shots

“Lock off” a shot


Questions, questions

Prepare questions in advance

Don’t ask yes/no questions (closed questions)

Ask open questions

Body language

Keep eye contact and really listen

Don’t fidget

Avoid speaking over the interviewee

Good sound

Find a quiet place for the interview

Hold your microphone close to the subject

Pause the interview if there is too much noise


Basic conventions

Think about trailer conventions

Edit your best shots together

Add captions and/or voice-over

Music & Sound

Choose your music

Add sound effects

Visual effects

Add fades to black

Try slow motion

Make your titles fly


What’s the concept?

Think of a name

Define your target audience

Check out the competition

Think of a catchy domain name

Gather together your content

Decide what your pages are

Pick a colour palette

Pick your fonts

Design decision

Build your site

Use a simple blogging website

Choose a template and customise it

Link to social networks (promotion)

Media Industry: Global Radio Presentation

Katie and I created a radio, with visual, presentation for our project to portray our investigations in a company in the media industry.

This is the presentation: 


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